What is Online Reputation about?
Online reputation works exactly like in real life, the only thing that changes is that it is passed online. Your reputation is the way people see you based on what you did, said, or published. Online, even good people can be associated with a poor reputation, or bad. In effect, another user with the same name as yours can be a bad person and damage your image, which will give consequences on your online reputation. Also, you can have a direct or indirect link in searches or networks with someone who damages your online reputation, etc. More serious, and often ungrateful, identity theft to damage your reputation online. Do not take this lightly because it turns out that your clients and your prospects may be very sensitive to that kind of malice. As in life, a bad reputation online does not allow you to develop your business because people talk about your company in bad and we know that before buying a product or a service, users and potential customers like to read comments and learn more about this company or this person before any contact.
On the other hand, we know that a positioning error or bad audience strategy can occur and have dramatic incidents in the health of your company or your online reputation.
In conclusion, having a bad reputation online is much more frequent and serious than we think, but in Azuaria, we have the solution to this problem.